2014: The Beginning
Inspired by a childhood dream, the idea of the creative branding agency MYREZE came to life in 2014. Their first year started with the creation of a branding package for Al-Arabiya’s new show “Diplomatic Avenue” and was the perfect opportunity to show our expertise within 3D. We created an intro for VGTV’s game show “Skal Du Ha Juling” and scored a deal with TV 2 to create all their idents for the summer season and created an innovative opener for their show “Sommertid”. This opener was filmed using a new technology that utilized a fixed multi-camera system with the ability of recording a full 360° view.
After the new year, we began receiving requests for more 3D work including the design of the opening titles for Saudi-Arabia’s King’s Cup with only 3 weeks to complete the project. We also created a unique and sophisticated animation for an informative video detailing the production process for Norwegian aluminium for the renewable energy and aluminium production company: HYDRO.
2017 was the year that saw MYREZE creating the opener and studio for the TV show “Lost In Time”, nominated for a Gullruten award for our work of NFX with The Future Group. The partnership that stemmed from these projects after seeing our work lead to our additional contributions to the brand and great collaborations on cutting-edge projects.
The evolution of MYREZE has been radical and ever-changing, reinventing itself from being a Norwegian based company to one with international success. Considering the COVID-19 pandemic last year, Myreze adapted yet again and focused more on the possibilities of virtual conferencing and our virtual studio solutions. This along with the execution of the world’s first ever virtual reality comedy program: Lykkeshow and TEDx’s first ever virtual seminar were major highlights during this challenging period. Despite its challenges, 2020 also came with our biggest projects to date including The Weather Channel’s groundbreaking new virtual studio, Al Arabia’s rebranding package and launching a fresh chapter with Bloomberg’s new Middle Eastern news channel: Asharq with their revolutionary virtual studio and a fresh collection of openers and Idents for their new shows.