This presentation served as a great example of how brands can utilise virtual environments to get close to the customer during unconventional times. The flexibility in changing a studio’s design and theme is a great asset when applied to cases for everyday use with templates that can be reused for internal presentations or for future external webinars. Safety restrictions meant audiences couldn't attend the CES tech event in person, but it instead allowed the opportunity for even more great tech innovation to shine. An even closer digital experience has been made possible thanks to The Future Group and Leadlease.nl and Myreze is proud to be a part of another successful collaboration.
A showroom fit for the modern day superhero.
Xsens is a company that truly lives in the future, making advanced technologies more accessible to a wide base of customers, such as their groundbreaking MVN Animate motion suits that provide seamless experiences like no other. It was vital therefore, to design an environment that represents the company’s futuristic vision and where they can really show off the latest breakthroughs in motion capture technology. Iron man - the perfect inspiration for a showroom to show off Xsens’ revolutionary motion-capture technology.
We began our design process by taking our main inspiration from Tony Stark’s workshop in the Iron Man film franchise. Given Xsens’ motion capture suits, it also felt like a fitting theme. The angled windows and walls were details we wanted to highlight, so we designed a room that included similar modern features.
It's designed to demonstrate the wide range of uses of their products, such as:
CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators. Its where where the world's biggest brands meet new partners and most importantly - showcase the future. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector and also includes a conference program where the world's business leaders and pioneering thinkers address the industry's most relevant issues.
For more information on this year’s biggest tech event and how to take part, visit https://www.ces.tech/international.aspx
Safety restrictions mean audiences unfortunately will not be able to attend the CES tech event in person this year but instead leaves an opportunity for even more great tech innovation to shine. An even closer digital experience has been made possible thanks to The Future Group and Leadlease.nl and Myreze is proud to be a part of another successful collaboration.