The industry-leading innovator in 3D motion tracking technology, Xsens is ready to unveil their brand new lineup of MVN motion tracking technology and cloud-based products at CES’ 2021 tech event in a virtual presentation that demonstrates their incredible innovation as well as a recap of their success over the past few years.  Due to Covid-19, the CES tech event 2021 needed to be executed as a fully digital experience. Because of this, Xsens required a striking virtual studio that fully incorporated the company’s vibrant brand identity. Myreze was happy to help in collaboration with the creative minds at The Future Group and Ledlease.nl

The Virtual Studio

A showroom fit for the modern day superhero.

Xsens is a company that truly lives in the future, making advanced technologies more accessible to a wide base of customers, such as their groundbreaking MVN Animate motion suits that provide seamless experiences like no other. It was vital therefore, to design an environment that represents the company’s futuristic vision and where they can really show off the latest breakthroughs in motion capture technology. Iron man - the perfect inspiration for a showroom to show off Xsens’ revolutionary motion-capture technology.

We began our design process by taking our main inspiration from Tony Stark’s workshop in the Iron Man film franchise. Given Xsens’ motion capture suits, it also felt like a fitting theme. The angled windows and walls were details we wanted to highlight, so we designed a room that included similar modern features.

It's designed to demonstrate the wide range of uses of their products, such as:
Sports Science
Motion Analysis
Human-Machine Interaction


The Studio’s Features

  1. Open space ideal for AR, presentations and demonstrations using Xsens’ wearable technology.
  2. Scalable wide screen monitor that can be raised and collapsed along the wall behind the presenter.
  3. Illuminated wall that can later be extended for future demonstration spaces.

CES 2021

CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators. Its where where the world's biggest brands meet new partners and most importantly - showcase the future. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector and also includes a conference program where the world's business leaders and pioneering thinkers address the industry's most relevant issues.

For more information on this year’s biggest tech event and how to take part, visit https://www.ces.tech/international.aspx



Safety restrictions mean audiences unfortunately will not be able to attend the CES tech event in person this year but instead leaves an opportunity for even more great tech innovation to shine. An even closer digital experience has been made possible thanks to The Future Group and Leadlease.nl and Myreze is proud to be a part of another successful collaboration.


Bergen Media City
Lars Hilles Gate 30
5008 Bergen, Norway