About The process
When Wavetech approached us to make a video we were very excited about the prospect of promoting a new technology.
The concept of Crystal-Control Technology, and its potential applications, made this an interesting topic of research as we tried to find the best way of explaining something that is not immediately intuitive, namely battery-enhancement technology based on manipulating crystal formations.
The concept was broken down into a script where the goal was to inform the viewer of the problems related to current battery technology and our reliance on it, and the way CCT works and improves on what we use now.
In addition, and most importantly, the technology itself was shown as an exciting innovation, thrilling the viewer with its real-life impact.