Ultimoo – Print & Commercials

Q-Meieriene asked us to do 5 short commercials to announce a new bottle design for their chocolate milk brand Ultimoo. The 5 themes were carefully chosen to target a broad audience with specific interests and hobbies such as fitness, cooking, traveling, gaming and music.

Ultimoo – Print & Commercials

Q-Meieriene asked us to do 5 short commercials to announce a new bottle design for their chocolate milk brand Ultimoo. The 5 themes were carefully chosen to target a broad audience with specific interests and hobbies such as fitness, cooking, traveling, gaming and music.

Storyboards

The animation for the bottle was first planned out within the fitness-themed scene. Once approved, we created the background for the 4 remaining scenes. Please note that some of the storyboards are outtakes and were not produced.

Storyboard

The animation for the bottle was first planned out within the fitness-themed scene. Once approved, we created the background for the 4 remaining scenes. Please note that some of the storyboards are outtakes and were not produced.

Animation

Who needs realism when you can have awesome animations instead? Just kidding, we always give you both – but animation is always done first!

Splash Animation

Some elements makes more sense to animate in 2D rather than 3D. The splash revealing the payoff was made by a collaboration between our 2D and 3D. team.

Splash Animation

Some elements makes more sense to animate in 2D rather than 3D. The splash revealing the payoff was made by a collaboration between our 2D and 3D. team.

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Modeling

The 3D scenes are first modeled, then textured and lighted. Here's how it all looks with no textures and no lighting.

Modeling

The 3D scenes are first modeled, then textured and lighted. Here's how it all looks with no textures and no lighting.

Final Renders

Once the scenes are modeled, and got enough texturing and lighting love from our CG Artists, they are finally ready for rendering. Here's a still from the chocolate milk carton they replaced.

Final Renders

Once the scenes are modeled, and got enough texturing and lighting love from our CG Artists, they are finally ready for rendering. Here's a still from the chocolate milk carton they replaced.

Details

The scenes were made in super high quality, so the content produced could also be used for our second part of the delivery – The print ads!

Details

The scenes were made in super high quality, so the content produced could also be used for our second part of the delivery – The print ads!

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Prints! Prints everywhere!

The ads could be seen on posters and busses all across Norway.

Prints! Prints everywhere!

The ads could be seen on posters and busses all across Norway.

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Credits

Creative Director  –  Kent Løset
Project Manager  –  Luciana Thunem
Moodboards  –  Bendikt Myklebust
Storyboard  –  Kent Løset
Head of 3D  –  Remi Vaage
CG Artist  –  Øyvind Engevik
CG Artist  –  Daniel Liljar
CG Artist  –  Karoline Holm
2D Animation  –  Mathias Birkeland
Color Grading  –  Christoffer Møgster
Sound Design  –  Christoffer Møgster

Creative Director  –  Kent Løset
Project Manager  –  Luciana Thunem
Moodboards  –  Bendikt Myklebust
Storyboard  –  Kent Løset
Head of 3D  –  Remi Vaage
CG Artist  –  Øyvind Engevik
CG Artist  –  Daniel Liljar
CG Artist  –  Karoline Holm
2D Animation  –  Mathias Birkeland
Color Grading  –  Christoffer Møgster
Sound Design  –  Christoffer Møgster

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway