The Weather Channel

The Weather Channel television network is the top-rated and most widely distributed weather network in America. It has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. The Weather Channel is also the leading weather information provider using emerging technologies and for 10 years in a row, has been ranked as the “TV News Brand of the Year” by Harris Poll.

The Weather Channel

The Weather Channel television network is the top-rated and most widely distributed weather network in America. It has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet and serving as the nation’s only 24-hour source of national storm coverage. The Weather Channel is also the leading weather information provider using emerging technologies and for 10 years in a row, has been ranked as the “TV News Brand of the Year” by Harris Poll.

Segment from: VGTV - Norwegian News Paper

The Studio

As a place to get updates on the world and reporting on its changes, The Weather Channel has a strong connection to nature and similar changes happen inside their studios as well. 


The Weather Channel is forward thinking when it comes to its workspaces, they made a radical change to a greener work environment in 2008 by featuring environmentally friendly technologies and landscaping in areas where plants can be grown without irrigation.

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“Constructing a new facility in a way that is environmentally responsible sends a strong message about our commitment to helping people learn more about the issues that the public faces in regards to the environment. We are extending our ongoing mission of keeping our viewers informed and safe during severe weather to a similar role in regards to matters of safety and well-being for life on this planet.”

-Debora Wilson, President of The Weather Channel Companies.

“Constructing a new facility in a way that is environmentally responsible sends a strong message about our commitment to helping people learn more about the issues that the public faces in regards to the environment. We are extending our ongoing mission of keeping our viewers informed and safe during severe weather to a similar role in regards to matters of safety and well-being for life on this planet.”

-Debora Wilson, President of The Weather Channel Companies.

Now with the world realizing virtual reality as a visual tool, The Weather Channel adapts yet again to be at the forefront of the change into immersive broadcasting.
Our part in this change was to design a completely virtual space that fully utilizes the beauty of the world by merging the studio with natural elements and enable the change of the backdrop to display a large variety of animated outdoor environments.

Rock formations, green lawn and trees contribute to harmonic scenery. 
By designing a studio that uses modern materials in a natural setting, we create an environment that combines the familiar feeling of traditional broadcasting studios with one that effectively communicates The Weather Channel’s new look. In the center of it all is a circular screen that displays more in-depth weather data in specific regions on the world map and to the farther side of the space - a large physical globe protruding from the wall providing a more advanced, detailed and a less static point for the presenter to host from. 

From switching the scenery to the beach and filling the studio with summer sun, to experiencing rush hour in a crowded city - anything is possible to fine tune the studio’s feeling to any story. The design is captivating and truly is a stunning visual presentation of who they are: innovative, adaptable and creative. The new studio is inviting and truly sets the tone for exploration. It’s open ceiling floods the space with natural light and fully exposes the curved structure that perfectly glues all elements together. These impressive features provide the perfect setting to tell captivating stories and take full advantage of the limitless integration of mixed reality.

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"Myreze has been a great partner in helping us visualize and execute amazing environments that will help us bring the weather to life."

-Vice President, Design. Michael Potts

Summary

As an exciting start to a new beginning for The Weather Channel and our partnership, this new studio will be the central hub for weather-related news around the U.S. for many years to come and with the world of broadcasting swiftly adapting to the possibilities using virtual reality today, it’s safe to say The Weather Channel is already thinking about tomorrow.

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MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway