REV – Challenge
REV requires a powerful identity that reflects the strong engagement and impact it will deliver in the fight against ocean pollution.
REV – Challenge
REV requires a powerful identity that reflects the strong engagement and impact it will deliver in the fight against ocean pollution.
REV – Challenge
REV requires a powerful identity that reflects the strong engagement and impact it will deliver in the fight against ocean pollution.
REV
Challenge
REV requires a powerful identity that reflects the strong engagement and impact it will deliver in the fight against ocean pollution.
Values
Symbols
Colors
Concept
Reef, the Rainforest of The Ocean.
Concept
Reef, the Rainforest of The Ocean.
Concept
Reef, the Rainforest of The Ocean.
– Known as "The Rainforest of the Ocean".
– A symbol of life in the sea. (25% of all life in the ocean lives in coral reefs).
– Cannot be associated with fishing or anything harmful to marine life.
– Unique, seldom used and easily recognisable symbol.
– Well-known among young people and adults, alike.
– "Rev" means Reef in Norwegian, which is matching the abbreviation REV.
Known as "The Rainforest of the Ocean".
A symbol of life in the sea. (25% of all life in the ocean lives in coral reefs).
Cannot be associated with fishing or anything harmful to marine life.
Unique, seldom used and easily recognisable symbol.
Well-known among young people and adults, alike.
"Rev" means Reef in Norwegian, which is matching the abbreviation REV.
Known as "The Rainforest of the Ocean".
A symbol of life in the sea. (25% of all life in the ocean lives in coral reefs).
Cannot be associated with fishing or anything harmful to marine life.
Unique, seldom used and easily recognisable symbol.
Well-known among young people and adults, alike.
"Rev" means Reef in Norwegian, which is matching the abbreviation REV.
Values
What goals do we aim for?
How do we want to be perceived by others?
Values
What goals do we aim for?
How do we want to be perceived by others?
Values
What goals do we aim for? How do we want to be perceived by others?
Values
What goals do we aim for? How do we want to be perceived by others?
Values
What goals do we aim for?
How do we want to be perceived by others?
Impact
Effect
Influence
Encounter
Engage
Impact
Effect
Influence
Encounter
Engage
Impact
Effect
Influence
Encounter
Engage
Impact
Effect
Influence
Encounter
Engage
Innovative
New
Original
Fresh
Creative
Innovative
New
Original
Fresh
Creative
Innovative
New
Original
Fresh
Creative
Innovative
New
Original
Fresh
Creative
Credible
Reliable
Reasonable
Trust worthy
Credible
Reliable
Reasonable
Trust worthy
Credible
Reliable
Reasonable
Trust worthy
Credible
Reliable
Reasonable
Trust worthy
Thoughts
Thoughts
We wanted to find a symbol that reflects REV's values and provides direct associations to the environment, life and ecosystem of the ocean. It should be a symbol that people know, but unique enough to not associate it with fishing, fish farming, fish restaurants or other activities.
We wanted to find a symbol that reflects REV's values and provides direct associations to the environment, life and ecosystem of the ocean. It should be a symbol that people know, but unique enough to not associate it with fishing, fish farming, fish restaurants or other activities.
So we chose a symbol that represents the areas where 25% of all life in the ocean is found. Places that are threatened by the increasing pollution of the sea, and thus more dependent on the work of the REV.
So we chose a symbol that represents the areas where 25% of all life in the ocean is found. Places that are threatened by the increasing pollution of the sea, and thus more dependent on the work of the REV.
Inspiration: Reef + Technology
Inspiration:
Reef + Technology
Logo Development
Logo Development
Logo Development
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
Logo
Logo
Logo
Logo
The base logo is a combination of “REV” and the coral graphic. It is iconic, bold and expressive.
The base logo is a combination of “REV” and the coral graphic. It is iconic, bold and expressive.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
Colors
Logo Development
Colors made by the ocean and the bright colours from coral reefs give a serious, strong and modern look that demands attention.
The logo is a strong graphic against intense colour combinations and can easily be reversed to contain colour itself.
The spectrum of selected colours are vibrant, active and inspirational.
The basis for all REV design is the basic, identifiable form of the coral reef. It is both organic and striking.
Property
Property
The symbolic element of the logo is identifiable enough to separate from “REV” for use in a variety of ways, and for any application —from business cards to physical signage on buildings etc.
It is also designed to be broken-down into graphic elements which can be recombined into aesthetically appealing patterns that are beautiful and expressive. Such patterns can be used in unlimited ways, such as integration into office decorations or furnishings or website communications.
The symbolic element of the logo is identifiable enough to separate from “REV” for use in a variety of ways, and for any application —from business cards to physical signage on buildings etc.
It is also designed to be broken-down into graphic elements which can be recombined into aesthetically appealing patterns that are beautiful and expressive. Such patterns can be used in unlimited ways, such as integration into office decorations or furnishings or website communications.
The symbolic element of the logo is identifiable enough to separate from “REV” for use in a variety of ways, and for any application —from business cards to physical signage on buildings etc.
It is also designed to be broken-down into graphic elements which can be recombined into aesthetically appealing patterns that are beautiful and expressive. Such patterns can be used in unlimited ways, such as integration into office decorations or furnishings or website communications.
The symbolic element of the logo is identifiable enough to separate from “REV” for use in a variety of ways, and for any application —from business cards to physical signage on buildings etc.
It is also designed to be broken-down into graphic elements which can be recombined into aesthetically appealing patterns that are beautiful and expressive. Such patterns can be used in unlimited ways, such as integration into office decorations or furnishings or website communications.
The symbolic element of the logo is identifiable enough to separate from “REV” for use in a variety of ways, and for any application —from business cards to physical signage on buildings etc.
It is also designed to be broken-down into graphic elements which can be recombined into aesthetically appealing patterns that are beautiful and expressive. Such patterns can be used in unlimited ways, such as integration into office decorations or furnishings or website communications.
Symbols
Symbols
With the use of symbols, we can speak a global language.
The pixelated shape-shifting symbol resembles gathering and processing of data, giving it a scientific appeal.
With the use of symbols, we can speak a global language.
The pixelated shape-shifting symbol resembles gathering and processing of data, giving it a scientific appeal.
Credits
Creative Director
Concept Development
Design
Kent Løset
Bendikt Myklebust
Mats Hope
MYREZE
Office
Bergen Media City
Lars Hilles Gate 30
5008 Bergen, Norway
Contact
Tel: +47 55 18 00 00
E-mail: myreze@myreze.com