Rett Fra Hjertet

“Rett fra hjertet” is a Norwegian TV program hosted by Solveig Kloppen and Samuel Massi, who travels through Norway and meets people who goes out of their comfort zone to learn a new skill in order to please someone they love.

Frozen Moments Of Eternity

The opener is based on a emotional moment from the TV program that is frozen for eternity. The most important moments in the series is captured in a memory collage. Like the tradition in classical mythology – the Cupid raises the bow and arrow and shoots. We follow the arrow that flies through the whole sequence as a guide and at the end – the arrow shoots through the logo and heart. The title of the TV program is called “Rett fra hjertet” which means Straight from the heart. Therefore we have chosen to illustrate the logo with an arrow straight from the heart, to the heart.

Frozen Moments Of Eternity

The opener is based on a emotional moment from the TV program that is frozen for eternity. The most important moments in the series is captured in a memory collage. Like the tradition in classical mythology – the Cupid raises the bow and arrow and shoots. We follow the arrow that flies through the whole sequence as a guide and at the end – the arrow shoots through the logo and heart. The title of the TV program is called “Rett fra hjertet” which means Straight from the heart. Therefore we have chosen to illustrate the logo with an arrow straight from the heart, to the heart.


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The Arrow Of Love

The arrow flies through a magic atmosphere and precious moments in life where people share unconditional love. Where the participants want to do their best for their loved ones. The surrounding of graphic elements help strengthen capabilities and provide clues as to what and who we meet in the series. A couch dad who has a fear of heights wants to impress his beloved with parachute, we get to experience this moment or pleasure by reference compound trapped in a graphical 'freeze frame’. As the people are presented in black and white, the communities they represent are in color. This gives us the opportunity to break from the moment and focus on the situation.

The Arrow Of Love

The arrow flies through a magic atmosphere and precious moments in life where people share unconditional love. Where the participants want to do their best for their loved ones. The surrounding of graphic elements help strengthen capabilities and provide clues as to what and who we meet in the series. A couch dad who has a fear of heights wants to impress his beloved with parachute, we get to experience this moment or pleasure by reference compound trapped in a graphical 'freeze frame’. As the people are presented in black and white, the communities they represent are in color. This gives us the opportunity to break from the moment and focus on the situation.

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Storyboard

In the beautifully animated opener shown here, you can see the collection of sequences that form to make the introduction.

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Behind The Scenes

Utilizing the ease and efficiency of a virtual set, here you can view the behind the scenes pictures of the presenters doing their work against a green screen later forming a realistic backdrop for the show.

Slideshow

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Promo

Credits

Creative Director  —  Bjørn Myreze
Art Director  —  Martin Lavik Nygaard
Concept & Brand Development  —  Anja Helen Fagerli
Motion Artist  — Stefan Björn
CG Artist  —  Mathias Birkeland
CG Artist  —  Tom Riise
Designer  —  Mats Hope
Sound Design  —  Martin Lavik Nygaard
Color Grading  —  Mathias Birkeland

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway