Q-MEIERIENE - 5X COMMERCIALS

About the process

The ultimate chocolate milk Ultimoo is changing its packaging from carton to bottle and MYREZE was hired to make 5 commercials at 5 seconds each to show it.

Each of the different versions is targeted to different types of audiences. As the chocolate milk is more healthy than its competitors, we made one for the active viewers with a set designs of a gym wardrobe. And because it tastes much better than their competitors, we also made one for gamers, food lovers and for those who like something sweet when traveling, working or studying.

What they all have in common is that the new bottle is more sexy, it looks larger and is recyclable with delicious chocolate milk inside. In other words, it is the ultimate choice.

Credits

Produced for Q-meieriene by MYREZE

Creative Director: Björn Myreze
Project Manager: Luciana Thunem
Moodboards: Bendikt Myklebust
Art Director / Storyboard: Kent Løset
Concept / Ideas: Mats Hope & Martin Lavik Nygaard
Head of 3D / Animation: Remi Vaage
Modeling / Gaming scene: Øyvind Engevik
Food scene / Travel scene: Daniel Liljar
Gym scene / Music scene: Karoline Holm
Motion graphics / Design: Mathias Birkeland
Grading / Audio: Christoffer Møgster

Storyboards

Animatic to final result

City ad posters

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