Pixotope – Brand Design

The Future Group needed a new name and brand identity for Frontier – A real-time cross-reality rendering solution for the broadcast industry. Frontier is all about transporting whats in front of the camera out of this world, and into a world only limited by imagination and creativity.

Name

The next step was finding an iconic look for brands. Just like the real world, digital worlds are built from mathematical laws that rules the mechanics of everything from the smallest element to the largest of galaxies – A scale that indirectly communicates the endless possibilities that Pixotope brings to its users.

We also set a goal to bring a visual connection between Pixotope and its mother company, The Future Group.

The next step was finding an iconic look for brands. Just like the real world, digital worlds are built from mathematical laws that rules the mechanics of everything from the smallest element to the largest of galaxies – A scale that indirectly communicates the endless possibilities that Pixotope brings to its users.

We also set a goal to bring a visual connection between Pixotope and its mother company, The Future Group.

Stand

Stand

NAB Show is one of the most important annual events in the broadcast industry, and how well you perform at the event is largely determined on your ability to attract the crowd. With the brand established, we used the brand property as a graphical element to increase visibility, along with a modern and professional looking stand design.

Credits

Creative Director – Kent Løset
Art Direction – Bendikt Myklebust
Script – Christoffer Møgster
Video & Editing – Christoffer Møgster
2D Animation – Martin Lavik Nygaard
2D Animation – Mathias Birkeland
3D Artist, Brand – Jo Christian Figenschou
3D Artist, Booth – Daniel Liljar

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway

Contact
Tel: +47 55 18 00 00
E-mail: myreze@myreze.com

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