The Future Group needed a new name and brand identity for Frontier, a real-time, cross-reality rendering solution for the broadcast industry. Frontier is all about transporting whatever is in front of the camera - out of this world, and into a world where imagination is the only limit.
Pixotope represents a world of digital animation. Here we explain the meaning behind its name.
The next step was establishing an iconic look for brands. Just like the real world, digital worlds are built from mathematical laws that dictate the mechanics of everything we know, from the smallest element to the largest of galaxies – A scale that indirectly communicates the endless possibilities that Pixotope brings to its users.
We also made it a goal to create a visual connection between the Pixotope brand and its mother company, The Future Group.
NAB Show is one of the most important annual events in the broadcast industry, and how well you perform at the event is largely determined on your ability to attract the crowd. With the brand established, we used the brand property as a graphical element to increase visibility, along with a modern and professional looking stand design.
Creative Director – Kent Løset
Art Direction – Bendikt Myklebust
Script – Christoffer Møgster
Video & Editing – Christoffer Møgster
2D Animation – Martin Lavik Nygaard
2D Animation – Mathias Birkeland
3D Artist, Brand – Jo Christian Figenschou
3D Artist, Booth – Daniel Liljar