Monifair Identity Design

One of the main requirements when creating branding for Monifair was to create an adaptable and personified symbol that can be widely used. A playful identity with a versatile design to communicate a value common to everyone: Fairness. The client wanted an identity to hold an engaging and solid personality. An adaptable identity to express the many aspects of Monifair.

Personality

To create branding elements that communicated the personality of Monifair we needed to make a platform that felt friendly and easy to use, simple yet expressive.

Brand Persona

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Identity

The interface needed to smile, so drawing from the inspiration of a smiling face in combination with soft, calming colors seemed to fit. Most interfaces are stale and uninviting, but with Monifair’s friendly identity inviting the user into its world - it creates an environment you want to come back to.

Exploration

The app encourages the user to explore the app’s many uses and task management capabilities, making it fun to keep track of payments and monitor the user’s spending.

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Logo

We wanted to create a clean, modern logo that kept in tune with the app interface. The logo itself is a smooth box with rounded edges containing a smile. This communicates a soft & easy-going personality, just how we want the user to feel when using the product. Making use of bright colors - capturing the users interest and sparking optimism.

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App

In the world of spending, and monitoring it - the last thing you want is to make things more complicated. That's why this interface is as clear and as straightforward as possible, ultimately freeing you of confusion and making it easy and fun to utilize the app’s many useful features. These features include: Reminding you of unread support tickets, following your various budgets as well as tips to better maintain them, and even notifying you when you have sent money to a friend. All this and more is presented in a way that makes everything you need easy to find and uncluttered, forming an engaging experience and creating an important bond with the user.

App Design

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Icons

The icons we designed carry on this easy-going relationship.

Clean, understandable, no fuss. 

So much so, the user would still know what the task of each icon represents - even if the text from under the icons were removed.

App Design

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Animation

A Myreze brand design wouldn’t be complete without some great animation. Monifair is no different. 

From enthusiastic notifications and excited reminders to vibrant pop-ups, these colorful and uplifting motions seem to smoothly burst from the screen like nothing you’ve seen before.

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Illustrations

Beautifully designed illustrations add an extra layer to the interface and as stated previously with the icon design, work so well as to almost not needing text beneath them. Simply from viewing the illustrations, the user knows exactly where they are.

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Illustrations

"Fair needs no justification. Fair is a feeling. Fair is many things to many people, we all have a relationship with fairness. A value common to all people everywhere, wherever you are despite our differences fairness is a common currency. Its obvious to bring fair into focus in all our communications."

– Client, Monifair

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Credits

Credits

Credits List

Creative Director  —  Kent Løset
Designer  —  Benjamin Lauritsen
Illustrator  —  Madeleine Granberg
Animation  —  
Martin Lavik Nygaard
Animation  —  Mathias Birkeland
Project Manager  —  
Smriti Pillay

Creative Director  —  Kent Løset
Designer  —  Benjamin Lauritsen
Illustrator  —  Madeleine Granberg
Animation  —  Martin Lavik Nygaard
Animation  —  Mathias Birkeland
Project Manager  —  Smriti Pillay

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway