Kalvåg Kystfestival

One of our very first projects was making a 3D Ident for Kalvåg Kystfestival. The combination of Kalvåg’s beautiful scenery, and the live music by some of Norway’s most beloved bands really makes visitors feel like they’re inside a bubble of magic, which is the idea behind the original logo. For Kalvåg Kystfestival’s 2019 identity, we reused the original logo that everyone know and love, but this time with a sunset for even more magic!

Promo Films

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Behind the scenes

Using a green screen set, we were able to create an immersive scene where the talent could roam free and do what they wanted without physical restrictions that would otherwise be an obstacle. And as opposed to a physical set, we had complete control over how the set is viewed and the surroundings themselves, including the weather and sound effects.

Here you can see some images of the filming process along with behind-the-scenes reveals.

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Title Redesign

For the new redesign of 2019’s Kalvåg Kystfestival we wanted to use the previous poster as a foundation to create an entirely new look. We kept the original scene, but modified the environment to be a cozy sunset during the evening.

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Poster Design

The poster shows the heart of Kalvåg at it's most beautiful, with the sun setting and the names of some of Norway's most belowed bands painted on the yellow boards.

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Social Media Package

The main graphics were made with social media package in mind, so we made sure everything we did for the poster could be adapted to various formats, both wide and tall. We delivered a social media package consisting the following assets:

– Social Media Profile Image
– Social Media Cover Image
– Social Media December Campaign Post
– Social Media Band Frames
– Social Media Berth Rental

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Credits

Title Redesign
Creative Direction  —  Kent Løset
Social Media Design  –  Kent Løset
CG Artist  —  Remi Vaage

Promo Films

Creative Director  –  Björn Myreze
Art Director  —  Martin Lavik Nygaard

CG Artist  —  Anders Borg
CG Artist  —  Daniel Liljar
Editing  —  Martin Lavik Nygaard
Color Grading  —  Christoffer Møgster
Sound Design  —  Martin Lavik Nygaard
Actor #1  –  
Jakob Schøyen Andersen
Actor #2  –  Fridtjof Josefsen
Actor #3  –  Bjørn Jensen

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway