Hanne Krogh - A Magical Moment
About the process
Every year, wintertime comes around and people gather to watch movies and listen to music that remind them of the happiness that this season seems to bring. For some, this can be an annual tradition that they do with family or friends. One of those timeless classics that people ritually attend to and watch is Hanne Krogh. Her concert can make winter an absolute wonderland with the whimsical atmosphere that her singing brings.
However, the unique warmth that she’s able to bring to her concerts never seems to be represented with that same emotion in any of the previous promotional posters. So the task at hand was to bring harmony between the poster and her concert. We were given the challenge of creating and putting together a poster that is flashy and up to par with the standards of current times. The concert would stay the same but with a new and stylish cover to show it off.
What we decided to do was to give it more of a personal touch. Everything, aside from the text and the background (northern lights and mountains), was all drawn by hand. The concept that they wanted us to strive for was something similar to the “Beauty and the Beast” (released in 2018) poster and to have that same emotion and wonder. We went with the idea of having Hanne Krogh be in focus and Johnny Logan be a backdrop.
Later we added certain elements to the poster that we felt would guarantee a fantasy-like atmosphere. One of those elements was an homage to the movie “Reisen Til Julestjernen”, which is a movie that she was a part of and known for. To do this we added the castle behind her and also the star as a focal point. Another detail is the snow which was fluffy and kind, and the northern lights to pay tribute to Norway and the wonderful scenery. We made sure that the colors were of an intriguing nature, instead of using harsher tones.
This project was done with very few people, an artist to draw this poster and three editors to finish spicing it up with text and the background.
Produced for Hanne Krogh by MYREZE
Creative Director: Kent Løset
Artist: Madeleine Granberg
Edit & Grade #1: Mathias Birkeland
Edit & Grade #2: Christoffer Møgster
Edit & Grade #3: Mats Hope