Case Study: Future Of Broadcasting.

Challenge: Hold viewer engagement and impact when presenting information.
Solution: Informative & interactive environments through exploration of virtual spaces & surfaces with meaningful stories to tell.

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Virtual spaces VS Physical spaces:

With a physical space one is constrained and locked within what we have. With Virtual spaces, one has the ability to change the scenery, add seasonal additions to the set, and even integrate information within the scene. This can further expand into delivering an expansive brand expression that constructs its own story as the camera moves, and as the talent presents, moves and articulate with gestures.One can display gestorial graphics both around the the talent, and within the space itself. Creating an illustrative immersive and playful  experience with otherwise non-interesting content. Creating a space that comes to life, and creates interest.

Brand Integration

Within the virtual spaces, it is possible to integrate both identity and brand expression in a cohesive and controlled manner, directing shots that show strong brand continuity throughout the whole space, and creates a space of interchangeable expression within your current brand guidelines.

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Information integration

To engage the viewer instantly is important, and exhibiting information in an appealing way is key. But keeping one’s attention, and doing so whilst illustrating your brand in a traditional format is difficult.

Via virtual we are able to easily display helpful visual references that blend with your space seamlessly, making you want to explore the possibilities of what can be shown. From animated graphs surrounding the presenter to easily inserting hosts seamlessly within a video, it allows complete control over your surroundings.

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Photorealism

Unreal Engine is a state-of-the-art real-time engine and editor that features photorealistic rendering, dynamic physics and effects, lifelike animation, robust data translation, and much more—on a open, extensible platform that won't tie you down.

- unrealengine.com

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Interchangeable scenery and look

Physical studios pose practical issues, whether that's running into technical problems or moving objects around to fit a scene. With virtual - those complications are absent, freeing you to form scenery to your exact specification. These scenes can also be changed at an instant - enabling the display of environments that would otherwise require you to, for example - be broadcasting outside or in a place that poses physical obstacles. 

When using this platform to transform your surroundings so coherently - the imagination truly is the limit.

How virtual is changing the industry

Virtual is changing the film & broadcast industry in multiple ways, all from practical set production to fully virtual productions.

MYREZE

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