About The process
Bergen Segway offers guided tours through the beautiful city of Bergen.
They wanted to create a commercial for social media, screens and billboards. The goal is to sell guided segway-tours through the city of Bergen.
The target group is mainly tourists from the cruiseships, but also local companys and the citizens.
We needed to show that everyone can use Segways, but at the same time tell the viewer that a Seway-tour is adventourous and filled with action. Our next challenge was to embrace different cultures, ages, and target groups in one film, without exposing too much of the total experience.
We staged a typical tour with Bergen Segway. The tourists are happy, and show how managable the segways are. The music and sounds combined with the visuals gives a nice feel and flow, without the use of a voice-over or text. Throughout the video we see that the participants are having a good time.
Creative Director: Björn Myreze
Director: Martin Lavik Nygaard
DOP: Christoffer Møgster
Edit: Joackim Bjørkmann
Casting: Anja Fagerli
Production assistant: Mathias Birkeland
Mats Kåre Hope
Music: Alexander Ghalioungui
Online Showcase: Luciana Thunem