Aker BP - Fields of The Future

Aker BP challenged us to help conceptualise their vision for the future. Our approach was to take the viewer on a visual journey into the “The Field of The Future”, where we tell the story about how we got there based on the values that Aker BP stands for today.

This resulted in a creative collaboration where we challenged Aker BP back, and asked them to put away previously held conceptions from how the offshore industry operates. What if the field of the future doesn’t look like anything we’re familiar with today? What if it’s as different as the iPhone was to the original phone, or SpaceX’s renewable rockets are to the original space shuttle? Oil rigs today has a bad reputation, so we knew that to make an impact, we had to do something radically different.

Aker BP - Fields of The Future

Aker BP challenged us to help conceptualise their vision for the future. Our approach was to take the viewer on a visual journey into the “The Field of The Future”, where we tell the story about how we got there based on the values that Aker BP stands for today.

This resulted in a creative collaboration where we challenged Aker BP back, and asked them to put away previously held conceptions from how the offshore industry operates. What if the field of the future doesn’t look like anything we’re familiar with today? What if it’s as different as the iPhone was to the original phone, or SpaceX’s renewable rockets are to the original space shuttle? Oil rigs today has a bad reputation, so we knew that to make an impact, we had to do something radically different.

Research

We started with familiarizing ourselves with the technologies Aker BP envisioned for the future of offshore, from autonomous drones, self-repairing robots, big data, AI and much more. All this was boiled down to one key concept; autonomous offshore platforms with a “digital twin” for monitoring and land-based operations.

Research

We started with familiarizing ourselves with the technologies Aker BP envisioned for the future of offshore, from autonomous drones, self-repairing robots, big data, AI and much more. All this was boiled down to one key concept; autonomous offshore platforms with a “digital twin” for monitoring and land-based operations.

akerbp_research_3
akerbp_research_1
akerbp_research_2
akerbp_research_4

Concept
Exploration

In our concept design process, we explored numerous ways to make today’s platforms look more green and futuristic, but after multiple attempts, we felt like the x-factor we were looking for was still absent.

akerbp_platform_concepts_4
akerbp_platform_concepts_2
akerbp_platform_concepts_3
akerbp_platform_concepts_5

Concept
Nature's Design

We decided to take a step back and visualize how a fully-autonomous, digitized platform would come to life. We asked ourselves “What if a platform was a living being? What would it look like?

The answer was found in an unsung hero within nature’s ecosystem, that shares many of the similarities of our platforms - the mushroom. It breaks down dead organic matter and returns vital nutrients back into the soil, bringing immense value to many aspects of our own lives. It’s design is simple, recognizable, somewhat mysterious and almost alien - like something from the future.

akerbp_mushroom_comparison2
akerbp_mushroom_comparison1
akerbp_platform_concepts_1

Underwater Drone

The drone were designed to look like an intelligent, autonomous creature that can operate on its own. Click the next arrows to see the design going from sketch to final design.

Underwater Drone

The drone were designed to look like an intelligent, autonomous creature that can operate on its own. Click the next arrows to see the design going from sketch to final design.

Storyboard

The script and storyboard were developed in collaboration with Aker BP in order to incorporate their vision for the future and shape it into what it needed to be. We always strive to make the storyboard as close to the end result as possible so we can get as accurate feedback as possible, and communicate what the client can expect from the end result.

Storyboard

The script and storyboard were developed in collaboration with Aker BP in order to incorporate their vision for the future and shape it into what it needed to be. We always strive to make the storyboard as close to the end result as possible so we can get as accurate feedback as possible, and communicate what the client can expect from the end result.

akerbp_storyboard
Cover 1
06
07
05

Conclusion

In our final concept, we combined the designs inspired by nature with tomorrow’s technology in order to create the perfect platform for the future, and a symbol of what the field of the future could be. A platform that operates on its own, using drones and robots doing the research, repairs, remote operations and harvesting energy from solar, wind and hydro-powered solutions leaving humans to operate the digital twin from the safety of land, close to their families.

The mushroom  functions as an geographically autonomous base of operations for the drones. It can also connect to other mushrooms; sharing information, reports, solutions to problems.

Helping each other with additional drone support, analysis, and material supply.

This is what we defined as The Field Of The Future.

Conclusion

In our final concept, we combined design inspired by nature with tomorrow’s technology to create the platform of the future, and a symbol of what the field of the future could be. A platform that operates on its own, with drones and robots doing research, repairs, remote operations, and harvest energy from solar, wind and hydro powered solutions, with humans operating the digital twin, safely on land close to their families.

The mushroom  functions as an geographically autonomous base of operations for the drones. It can also connect to other mushrooms; sharing information, reports, solutions to problems.

Helping each other with additional drone support, analysis, and material supply.

This is what we defined as The Field Of The Future.

Conclusion

In our final concept, we combined design inspired by nature with tomorrow’s technology to create the platform of the future, and a symbol of what the field of the future could be. A platform that operates on its own, with drones and robots doing research, repairs, remote operations, and harvest energy from solar, wind and hydro powered solutions, with humans operating the digital twin, safely on land close to their families.

The mushroom  functions as an geographically autonomous base of operations for the drones. It can also connect to other mushrooms; sharing information, reports, solutions to problems.

Helping each other with additional drone support, analysis, and material supply.

This is what we defined as The Field Of The Future.

Credits

Credits

Credits

Project Lead  –  Björn Myreze
Creative Director  –  Kent Løset
Art Director  –  Bendikt Myklebust
Director  –  Espen Horne
Director / Script  –  Ingrid Williams
Storyboard Artist  –  Madelein Granberg
3D & Unreal Lead  –  Karoline Holm
VFX Supervisor  –  Martin Laavik Nygaard
Grade & Edit  –  Christoffer Møgster
Motion Graphics & VFX  –  Mathias Birkeland
CG Artist  –  Øyvind Engevik
CG Artist  –  Henning Tvedten
CG Artist  –  Tom Riise
CG Artist  –  Daniel Liljar
CG Artist  –  Anders Borg
CG Artist  –  Stefan Björn

Project Lead  –  Björn Myreze
Creative Director  –  Kent Løset
Art Director  –  Bendikt Myklebust
Director  –  Espen Horne
Director / Script  –  Ingrid Williams
Storyboard Artist  –  Madelein Granberg
3D & Unreal Lead  –  Karoline Holm
VFX Supervisor  –  Martin Laavik Nygaard
Grade & Edit  –  Christoffer Møgster
Motion Graphics & VFX  –  Mathias Birkeland
CG Artist  –  Øyvind Engevik
CG Artist  –  Henning Tvedten
CG Artist  –  Tom Riise
CG Artist  –  Daniel Liljar
CG Artist  –  Anders Borg
CG Artist  –  Stefan Björn

MYREZE

Office
Bergen Media City
Lars Hillers Gate 30
5008 Bergen, Norway