Myreze follows instinct when faced with the impossible, thriving off it. Being bold, transforming challenges into solutions: Breaking from tradition, realizing and developing your idea of the future so you can connect with your audience.
Before we undertake a project, we have a kickoff meeting. This is where we learn about what your business does, who it’s for and what your challenges are so we can define them and together set a gold for the project. This will be compiled into a creative brief which will work as a guide through the briefing process.
Once the creative brief is complete and we have our parameters, our team will initiate a direction for development. This is not a closed process and would love to include you as soon as we have an idea to show. Once completed, we pitch our idea. If approved, we move into pre-production.
After the kickoff meeting involving production, we compose all notes and ideas into a script that is as short and effective as possible - conveying a vision together with moodboards and style frames.
Scripts, moodboards and style frames are then sent to our storyboard artist for interpretation.
The artist then assembles various versions in collaboration with our creative lead.
Design production starts based upon earlier work of pitch documents, script, mood boards, style frames and set storyboard. Designer starts to interperet each reference carfully, crafting it towards your desired vision.
The resulting design is sent to our team of animators, where they develop a block out phase called Animatics - this phase is a crucial point in the production process.
This is where we set the camera, the camera paths and primary movements. After the animatic,
After the rendering is completed, we color correct the grading and add additional effects to each moving image. This is carefully conducted through either a complex compositor or the real-time engine.
We carefully pack our final productions at the desired output formats of your choosing, ready to be used on the go.