360 degrees of morning

360 degrees of morning

Myreze aims to give 60 million viewers a gentle Dubai awakening Myreze have been given the task of rebranding the morning show on Al Arabiya, one of the largest broadcast companies in the Middle East. This is not the first time Myreze cooperate with TV-companies in Dubai.When they saw what the Myreze team had accomplished with the 360 degree technique on behalf of customers like TV2, on their Sommertid program, as well as the mobile operator Chess, the choice fell on the Bergen-based company. Myreze went to Dubai, prepared for their hottest shoot yet. As part of the kit they had two self-produced radio controlled cars with camera mounts, a drone, a Range Rover with an eight meter camera crans, and a crew of ten. The conditions were scorching. Ramadan coincided with the shoot, and the team was challenged with actors who were fasting, not able to drink or eat during the daytime. It is a challenge to work with a fasting cast. It forces us to split up the shoot, so that each individual actor does not have to stay out in the sun for extended periods of time. -Björn Myreze (Creative Director, Myreze) The Morning Show-intro will spark the interest of early birds of the Middle East in a chirpy, dynamic and inspiring way. The previous intro has been rolling across the screens for over 10 years, and has become part of people’s everyday routines. Creating something to stand the test of time, retaining some of the mood from the previous intro, as well as being a breath of fresh air, has been a tremendous job. -Fadi Radi (MBC) To...
Mitt Dansecrew

Mitt Dansecrew

In collaboration with ANTI and TV2, MYREZE have delivered visuel elements to a new TV-show in Norway. “Mitt Dansecrew” is a TV show features Norwegian celebs who each have their own team of dancers and each week they battle for to keep their place in the competition in front of four judges. The 6 second ident is filmed on a greenscreen, where the TV host Stian Blipp, the two dance crews and the powder effect is shot separately then layered on top of each-other to create an interesting and eye-catching effect. In order to appeal to a young audience, we decided to incorporate a lot of strong colours and movement. We decided to create this by having the dancers create fun shapes and movement and by adding a coloured powder layer in the background. “This has been a great project with high ambitions. Working with Anti is just fantastic, they have delivered a extremely strong concept that we translated into moving images” – Björn Myreze To produce 6 seconds of TV takes a lot longer than what you might think. Several weeks with intense planning from start to finish, but we are very proud of the end result. The TV host, Stian Blipp was a joy to work with he is very professional and positive which definitely is a winner in a project like this. The whole package includes visual element for the tv-show, digital boards and webbanners....